3 Best WordPress Popup Plugins to Boost Conversions (in 2021)

Do you want to know the best WordPress pop-up plugins to help you convert your website visitors to email subscribers and paying customers?

An Econsultancy report shows that 50% of businesses say conversion rate optimization is a crucial part of their digital marketing strategy, and this is where popups play a big role.

Contextual plugins are an extremely popular and effective way to grow your email list and collect leads on your website. But you have to choose the right one that won’t bloat your site or irritate your users.

So in this article, I have listed the 3 best WordPress contextual plugins to skyrocket your conversions and sales. But first, let’s cover the criteria for a good pop-up plugin so you know what to look for.

Criteria for a good popup plugin

The main goal of using contextual plugins is to help you capture leads and grow your email list. Capturing email addresses is one of the best strategies for growing your business because you can send valuable content to your prospects and build a relationship with them.

And pop-ups can help you grow your mailing list like crazy when used properly as an email option form. For example, a QuickSprout study found that a signup form should have a maximum of three fields to get a 25% conversation rate, which is a great rate.

However, incorrectly configured pop-ups can irritate your visitors and ruin the user experience on your site. To avoid this, you need to be very selective about which pop-up plugin you choose.

What you should be looking for is that the popup plugin offers proper behavioral interaction, targeting, personalization features, etc. These are features that allow you to ensure a good user experience while ensuring maximum conversions.

3 best WordPress popup plugins

With the exception of the features above, it is also crucial to choose a plugin that will not bloat your website or slow down page load speed. As you already know, a slow site does not provide visitors with a good user experience and can negatively affect your SEO and search engine rankings.

But the pop-ups listed below will help you avoid that and instead help take your email subscribers and lead generation to the next level.

1. Icegram

Icegram is a service that helps you create engaging popups, email subscriptions, and CTA (Call-to-Action) buttons. It offers most of the things you need to grow your email list and increase conversions.


  • Unlimited Traffic: There is no traffic limit, so you can keep using it as your website visitors increase.
  • Cost: Icegram is free but offers premium add-ons with advanced features that cost money to use.

The inconvenients:

  • Difficult to use: The user interface is difficult to use as it lacks the popular drag and drop builder. Creating even a simple pop-up form can be a difficult task.
  • Not the best templates: Free templates don’t look professional, which might turn visitors away.
  • Limited Targeting Options: Icegram only offers time targeting. It lacks a ton of options that premium popups have that could help you get more conversions.

Cost: Icegram is free, but also offers Premium add-ons ranging from $ 7 to $ 27.

2. Pop-up Ninja

Ninja Popups is a popular and easy to use popup plugin that comes with a lot of email marketing integrations. You can create simple pop-up forms using its drag and drop builder.


  • User-friendly interface: The drag-and-drop builder makes it easy to create pop-up forms.
  • Mobile ready: Pop-ups are also configured for mobile.
  • Offers analytics: It provides analytics and you can also use built-in A / B testing.
  • Active Update: The plugin is updated frequently to resolve bug issues and new features.

The inconvenients:

  • Limited options: the plugin only offers popups and no other options, for example floating bars to maximize your conversions.
  • Basic targeting: Ninja popups only offer basic targeting. For example, they don’t have location targeting, UTM targeting, or other advanced targeting rules to help increase conversions.
  • No free version: you have to pay to use this popup plugin.

Cost: The price starts at $ 26.

3. OptinMonster

OptinMonster is a powerful lead generation software used by millions of WordPress websites.

The reason this is my absolute favorite is the Exit-Intent option which helps convert visitors who drop out into subscribers and paying customers.


  • User-friendly interface: The plugin’s easy-to-use drag-and-drop builder offers easy setup and customization of your pop-up forms.
  • Exit Intent: This feature helps convert visitors who are about to leave your website into leads by showing a targeted campaign right before they click on it.
  • Offers a wide selection of templates: OptinMonster provides a wide selection of pre-designed templates for creating professional campaigns.
  • Advanced targeting: it comes with advanced display rules, such as referrer detection, geolocation, etc.
  • Offers multiple campaign options: OptinMonster lets you create campaigns with floating notifications, pop-ups, countdowns, full screen welcome mats, etc.
  • Advanced Tracking: The plugin offers advanced Google Analytics tracking, and you can create analytics goals to choose precisely what you want to track.
  • Support: OptinMonster has an active support team ready to answer all your questions.

The inconvenients:

  • No Free Option: The only downside to this plugin is that it doesn’t offer any free version.

Cost: The price of OptinMonster starts at $ 9 per month.


And there you have my 3 best WordPress pop-up plugins to boost conversions in 2021. Hope this has helped you find the solution that best suits your needs, so you can grow your email list, get more of leads and increase your sales income. level.

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