Actual SEO Media, Inc. Defines SEO Best Practices
Search engine best practices are the guidelines that help companies understand what lines they shouldn’t cross. However, it does not detail how to get there.
HOUSTON, TEXAS, USA, Aug. 11, 2022 /EINPresswire.com/ — As an online marketing company that has been helping businesses since 2013, Actual SEO Media, Inc. defines “SEO Best Practices” as strategies that fit the strict search engines guidelines. However, these best practices are only guidelines on how not to cross the set boundaries and be seen as manipulative. For example, these guidelines will not explain how to optimize a website apart from what to avoid.
Search engines like Google are constantly updating their algorithms. These guidelines can change frequently, which can affect how well a website is optimized. Drawing on years of experience helping clients fine-tune their websites, Actual SEO Media, Inc. offers best practices on how to surpass Google’s best practices.
1. Use the best platform
A company’s website is the foundation of its online activities. Whether he wants to use online marketing strategies or have a platform to effectively interact with customers, a website is a must. When building the foundation of the website, many people choose self-hosted open source solutions, such as WordPress. While these types of solutions allow businesses to optimize and customize the website to their liking, technical skills are required to optimize templates, manage constant updates, and create strong security.
One of the biggest issues with customizing a website is making sure it’s mobile-friendly as well. There is a specific clause for this in Google’s guidelines. If a website is not also mobile-friendly, it will rank lower than websites that are. So even if a website is fully optimized for a browser, it might not be optimized for a phone or tablet screen.
2. Optimize website speed
User experience is at the heart of most search engine guidelines. If a user cannot quickly and efficiently find what they are looking for on a website, the search engine will take notice and lower that website’s ranking in search results. One of the components of a website is site speed.
Site speed can be broken down into four other factors: fast hosting, fast website, fast user internet access, and fast user mobile device. Although two of these factors depend on the user themselves, the other factors depend on a properly optimized website. Of the two that a business can control, having fast hosting is important because it can make a site appear slow even if the site speed is optimal.
3. Refine Title Elements (aka Title Tags)
It is no longer enough to have the keyword alone in the title. Of course, when creating content pages, having the keyword in the title is a must. However, search engines prefer more descriptive titles. When a user looks at the title on a search engine results page (SERP), they should have some idea of what the page is about.
The search engine will first identify the user’s intent behind the keyphrase and then rank sites that match the intent. This is why search engines prefer titles that are more descriptive and give a better idea of the intent they want to target.
4. Add alt text to images
By definition, alt text is an HTML attribute of an image. Essentially, the image alt text describes what the image is about. Alternate text is important for four reasons:
– Visually impaired users can read the text-to-speech alt text
– If the image does not load properly, the alt text can describe the basic essence of the image
– Search engines use alt text to understand the context of the image
– Best practice for alt text is to use it to describe the subject of the image.
5. Pay attention to URL structure
URL structure is less for search engines and more for the user. A cleaner structure will make it easier for users to see where they are going. Of course, they might not even see the URL, especially if they’re on mobile. When in doubt about the best URL structure, it’s best to ask, “How will this impact a potential user?”
6. The optimal way to use headers
Like titles, headings on a page should be used to describe the section of text that follows it. Search engine crawlers use headings to index and crawl pages on a site. This is why search engines have a multitude of guidelines on how headings should be formatted.
The keyword does not have to be in every title. Write clear, concise headlines that are descriptive so readers know what they’re about to encounter. In addition, each heading needs to be further optimized. For example, never jump from an H2 to an H4 and don’t use capital letters for titles as this can confuse readers into thinking it’s an acronym.
7. Create an internal journey with internal links
Similar to titles and alt text, search engine crawlers use internal links as a method to navigate the website. It allows search engines to determine which links are most important on the site. Internal links also allow website visitors to navigate easily.
Some websites only have menu bars at the top. However, it makes it more convenient for visitors if they can move seamlessly between pages with appropriate links in places they can see. For example, a sentence may describe a specific product, which may pique a reader’s interest. Now is the perfect time to add a link to said product, making it easier to navigate.
Although Google and other search engines may set guidelines for websites to follow, these are only general guidelines of what not to do. Optimizing a website is a long process. A business may not see short-term results, however, the results will prove themselves after careful tuning and frequent updates.
As a leading SEO company in Houston, Actual SEO Media, Inc. encourages its clients to further expand its online presence. By harnessing the power of search engine optimization, the company helps businesses increase their online visibility and establish a stronger Internet presence. This company ensures that its clients’ websites follow updated search engine guidelines to ensure maximum brand visibility and awareness. For more information, contact the office at (832) 834 – 0661 or by email at [email protected]
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