Automattic acquires Social Image Generator plugin and plans to integrate with Jetpack – WP Tavern

Automattic has acquired the Social Image Generator plugin, a commercial product that automatically creates social sharing images for WordPress content from a set of fully customizable templates. The plugin launched in February 2021, with a starting price of $ 39 / year but is now closed to new sales. Daniel Post, the creator of the plugin, joins Automattic to continue developing it as a new addition to Jetpack’s social media tools.

Automattic is always on the lookout for companies that are doing something interesting in the WordPress ecosystem. The Social Image Generator plugin expertly captured a new niche with an interface that feels like a natural part of WordPress and impressed our chief plugin reviewer Justin Tadlock in a recent review.

“Automatic approached me and let me know that they were fans of my plugin,” Post said. “And then we started talking to see what it would be like to work together. In fact, we were introduced by Chris Coyier from CSS-Tricks, who uses both of our products.

The The Social Image Generator plugin has always been a commercial only product, which tends to limit a plugin’s reach in a market that has been so heavily trained on the freemium model. Its redemption will undoubtedly put it in the hands of more WordPress users.

“I briefly considered making a freemium plugin, but decided to focus on the paid licenses to make sure I could provide great support to all users and, frankly, to see how good it would be. received versus a freemium plugin, ”Post said.

Current customers will be able to continue using the plugin “with no short-term changes,” according to the Jetpack blog announcement. Those with strong opinions on the long-term future of the plugin are encouraged to schedule a session with Jetpack Customer Research to open a dialogue.

“I look forward to the future enhancements to functionality and user experience that will result from this acquisition,” said James Grierson, Managing Director of Jetpack. “The goal of our social product is to help content creators grow their audiences through increased distribution and engagement. Social Image Generator will be a key part of helping us deliver this to our customers. ”

I wouldn’t be surprised to see this plugin available on one of Jetpack’s paid tiers in the near future, alongside the other paid features of the Publicize module (scheduling social media posts, tracking and viewing history of sharing and sharing of existing content). Social Image Generator makes WordPress content more engaging on social media, supports WooCommerce, and can be extended for use with other plugins. It’s a strategic acquisition where Automattic gains an engineer as well as a new way to make Jetpack subscriptions more attractive.

“We’re still figuring out our exact approach, but initial plans are to integrate the functionality of the social image generator with existing Jetpack social tools such as Publicize,” Post said. “The ability to see exactly what your social media post will look like before you publish it straight from your WordPress site is amazing, and it’s one of the main reasons I’m so excited about this acquisition. “


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