Influencer Jamie Zhu on the life of a star: “A million followers and broke”

A woman who tried to make her life Instagram worthy went bankrupt in the process.

Lissette Calveiro, now 26, moved to New York for an internship in 2013 and said she felt like she was living the “Sex and the City” dream.

The only problem was that she was going broke trying to maintain her social media appearances with brunches, new outfits and jet set, all to impress her followers.

Her internship only provided her with a travel stipend, so she worked part-time in retail to supplement her income which was all about her quest for photo lifestyle perfection.

Lissette Calveiro, 26, says she went bankrupt trying to live Instagram’s perfect lie after falling into debt with a luxury vacation, like this one in the Virgin Islands, and spending the money on top, constantly changing wardrobes

“I wanted to tell my story about this young millennial living in New York,” Calveiro told the New York Post.

After her internship in New York, she moved to her parents’ house in Miami where she worked in public relations. Afterwards, she took a job and returned to the Big Apple for another PR gig that allowed her to continue chasing the Instagram dream of Sex in the City.

She currently has over 12,000 followers on Instagram.

“I was shopping… for clothes to take on ‘the perfect gram’.

She says that despite moving back to Miami and working full-time as a publicist, Calveiro was in debt for $10,000 trying to keep up with Instagram.

“I was living beyond my means,” she said.

Her spending trying to cultivate a perfect life was huge, with monthly $200 shopping sprees so she never showed off the same outfit, and a monthly splurge on a designer item like a $1,000 Louis Vuitton handbag. $ or an accessory from Kate Spade.

On top of that, she had to show that she was traveling.

She says her biggest travel expense was a $700 round-trip ticket to Austin, Texas, for a Sia concert in 2016.

Calveiro has felt the pressure to travel somewhere every month like Las Vegas, the Bahamas and Los Angeles in her social media quest to appear the jet-setter.

‘Snapchat had these [geo-] filters [like digital passport stamps] and I wanted to collect at least 12,” Calveiro said.

While traveling for work, Calveiro said, “If you break it down, a lot of the trips I took in 2016 were strictly for Instagram.”

According to Fashionista, you’d need to spend around $31,400 a year to “maintain the standards of physical beauty depicted daily in our Instagram feeds.”

“I was living a lie,” Calveiro said. “The debt weighed on my head.”

Although she lived with her parents in Miami, she was still unable to financially continue the prank.

Picture perfect: She spent money she didn't have on top-notch brunches to impress her followers

Picture perfect: She spent money she didn’t have on top-notch brunches to impress her followers

She got the much-needed wake-up call in late 2016 when she landed a public relations job in Manhattan.

“I knew moving to New York I had to pull myself together or I wasn’t going to survive,” she said.

She got attached to her finances and made drastic changes to her lifestyle.

Calveiro said she had “mini-isolated herself from the world” and slowed down her Instagram.

“A lot of it was recycled content,” Calveiro said of his posts.

Instead of having her own apartment, she first moved in with a roommate in Inwood, on the north end of Manhattan, spending just $700 a month.

She also started cooking and gave herself a weekly budget of $35 for groceries.

Picture perfect: She spent money she didn't have on top-notch brunches to impress her followers

Picture perfect: She spent money she didn’t have on top-notch brunches to impress her followers

After fourteen months, she was able to repay her debt. She worked with a money coach and used an app called Digit, which funnels money from your paycheck into your savings after rent and living expenses.

Although she still has a desire to look like she has a new wardrobe, she says she now does Rent The Runway with their $130 monthly membership, so she can sport something different. different for social media.

She also says she moved to SoHo, but has two roommates and pays $1,300 a month.

‘Nobody talks about [his or her] finance on Instagram,” she said. “It worries me how much I see girls caring about their image.”

“I had a lot of opportunities to save,” she said. “I could have invested that money in something.”

She now says she tries to be more real about her life and her financial situation.

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