Majority of websites currently do not meet Google’s user experience requirements Core Web Vitals – Mobile

Google’s Core Web Vitals are ready to rock research – but is anyone ready?

Most of the websites that rank in Google’s Top 20 Search Results currently do not meet the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update, which will officially roll out at from mid-June.

According to Searchmetrics analysis, 96% of sites tested in US desktop searches and over 90% of those in mobile searches fail to meet the three Google Core Web Vitals thresholds for good website performance and usability and risk that their ranking will be negatively affected from June.

Currently, only the top 2-3 websites in search results achieve the required “right” score in most Core Web Vitals metrics.

The study which analyzed 2 million web pages appearing in the top 20 Google results in the United States, United Kingdom and Germany, finds that there is already a positive relationship between the pages which rank higher and ones that perform well on Core Web Vitals metrics – already suggesting Google rewards sites with better usability. Once the update officially rolls out, Core Web Vitals will likely have even more influence on page rankings according to Searchmetrics.

What is Core Web Vitals?

Google introduces Core Web Vitals to assess the actual web user experience in three areas: how fast a page’s content loads, how responsive it is (how long it takes to respond to first interaction, such as clicking a button or link) and its visual stability (does the layout or content skip).

These signals will be included in the search algorithm of Google, the search engine aimed at improving the ranking of web pages offering a good experience.

“The Google Core Web Vitals update is in many ways a response to websites that don’t quite meet user expectations. It’s a clear message to website owners that not prioritizing users can have a negative effect on rankings, ”says Marcus Tober, Founder and Chief Evangelist of Searchmetrics. “Our early results suggest that there is a lot of work to be done for most websites to match their usability. And, of course, ecommerce and other businesses should be aware that a good user experience will not only influence their Google rankings, but will have a positive business impact, it can help drive conversions and encourage visitors to stay. on the spot longer, to engage and to come back. . “

According to Searchmetrics, one of the reasons for the poor user experience highlighted by the study is the rise of “Code Bloat” or unnecessary code on web pages created using templates included in website builders. such as WordPress and Wix, as well as additional code in web plugins, all of which slows down pages and creates optimization challenges. Another problem is dynamic content such as advertisements and newsletter sign-up boxes, which can lead to a change in the layout of the pages if not properly implemented.

Searchmetrics’ full white paper, “ Core Web Vitals Study – April 2021, ” includes in-depth explanations, data, information, and tips before updating Core Web Vitals.

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