Marketing Manager Job, Cape Town

Remuneration: R25000 – R35000 per month
Site: The cap
Type: Permanent
Society: JobCrystal

job description

A company providing an online learning environment for students in grades 4-12 is looking for a Marketing Manager to manage all things marketing, liaise with outsourced teams (PR, digital advertising, SEO, graphic designer) , make a strategic contribution based on performance, and then implement the plans.

Duties and responsibilities, not limited to:

  • Create a strategic marketing plan.
  • Develop a business strategy to attract external customers by creating a new distinct brand in the marketing space.
  • Develop performance-related cost strategies that are accessible and highly scalable.
  • Execute the developed marketing strategy by directly implementing it and/or engaging the appropriate team.

Requirements

  • Tertiary degree.
  • Five+ years in marketing leadership roles of increasing responsibility demonstrating a variety of roles and experience.
  • Experience demonstrating prior strategic execution in a marketing role.
  • Previous experience with fast-growing start-ups preferred.
  • The position can be based anywhere with flexible working hours.

Required knowledge and previous experience

  • In order to build a team of experts, the Strategic Marketing Director will have experience or expertise in the following areas:
  • Development of both paid and organic digital marketing strategies
  • Ability to analyze and understand the effectiveness of digital campaigns
  • Ability to oversee website performance ensuring search engine optimization and optimal website analytics
  • Development of the brand strategy and identity positioning
  • Public relations strategy – developing a strong share of voice
  • Development and management of social media campaigns – paid and organic
  • Content production and design
  • Management of influencer campaigns
  • Familiarity with A/B testing techniques, similar campaigns, data enrichment, quiz technology and retargeting
  • Ability to be nimble and frugal in ensuring small amounts of spending go forward.
  • Start-up and start-up business experience
  • Existing clientele and portfolio a definite advantage
  • Previous experience in running a business is an advantage

Posted Feb 16 2:42 p.m., Closing date April 17

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