Shark Tank India Alpino Health brand raises funds through revenue-based funding
Shark Tank India brand Alpino Health Foods has raised an undisclosed amount in a revenue-based funding round from patron investors on the Klub platform, according to an official statement.
Alpino Health Foods, the healthy breakfast food brand, will use part of this fund for branding, marketing and team building. Alpino Health Foods is one of the few brands to have secured a four Sharks deal, however, the brand raised funds through RBF before closing its funding round.
Alpino is a pioneer in the peanut butter category and has recently expanded its portfolio to offer a wider range of nut butters and healthy spreads. With this in mind, the company plans to launch an exciting range of healthy breakfast essentials as part of its vision to become the go-to brand for a nutritious breakfast without compromising on taste.
Alpino currently has a presence on over 20 e-commerce platforms and over 5,000 retail stores across India besides selling from its website. Alpino Health Foods specializes in products made with premium quality ingredients and with minimal ingredients. The brand focuses on busting the myths that healthy foods are more expensive.
The brand has successfully attracted celebrities in different categories such as cricketer KL Rahul and real estate show star Prince Narula for their campaigns, as well as more than 500 renowned fitness enthusiasts.
“Alpino Health Foods is a combined effort of six friends, who have worked tirelessly to create this brand and its market. When six friends came together to contribute to a healthier society, research concluded that India was in desperate need of a good source of nutrient-dense food. towards their vision of expanding its wealth and awareness, they partnered with Klub. With Klub, we felt like we were talking to a partner, who is also investing in making us a successful brand. We plan to use these funds to expand our digital footprint and increase brand awareness and hire across all verticals,” said Chetan Kanani, co-founder and CEO of Alpino Health Foods.
Subhashish Bhadra, Director of Klub, said, “The Indian breakfast market recorded a growth rate of 12% CAGR in 2020, which further accelerated to 18-20% in the post-pandemic world, while that people are becoming more inclined towards ready meals. why Klub’s patron investors were excited about the opportunity to back one of the leaders in this space, which has also been featured on Shark Tank India. Alpino’s steady month-over-month revenue growth and the brand’s strong recollection saw him subscribe to our platform within minutes.”
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