The 7 Best Landing Page Builders for 2022

Generating measurable leads is key to driving sales.

But you can’t drive sales if your landing pages aren’t converting.

Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance.

Here are seven of the best landing page builders, and why each is worth checking out.

1. Unbounce – Best for CRO

Unbounce is in a class of its own for optimizing traffic.

Several features focus specifically on conversion rate optimization. Moreover, there are more than 100 and 25 pre-made responsive templates.

Setting up multiple landing page variations to gauge performance is effortless with Unbounce.

However, one of the most powerful features offered by Unbounce is the AI-powered feature called Smart Traffic.

Smart Traffic applies dynamic visitor attributes to redirect traffic to the landing page variant that converts the most.

The algorithm includes several attributes such as user location, device type, and demographics.

Unbounce also offers opt-in email popups and sticky banners to entice users to send an email that can connect to your email platform of choice.

Also, if you are using paid traffic, you can use another useful feature called dynamic text replacement.

Dynamic Text Replacement rotates text on your landing pages to create a personalized user experience for paid media user segments.

Over 15,000 businesses use Unbounce.


  • Simple to use drag and drop functionality.
  • Dynamic text replacement for SEM campaigns.
  • More than 125 models powered by AI technology.

The inconvenients:

  • No option to add custom classes to CTA buttons.
  • Only premium plans include redirects and integrations.
  • Higher learning curve than other competitors.

2. Clickfunnels – Best for Generating Leads

ClickFunnels focuses on the whole funnel experience through segmented landing page experiences.

Building landing pages focused on upselling, cross-selling, and down-selling is seamless with Clickfunnels.

The main differentiation between ClickFunnels is the number of sales-focused features, pre-built landing page funnels, and training provided to marketers.

Russell Brunson, a highly experienced direct marketer, founded ClickFunnels. Russell has created an easy to use and very versatile landing page builder that can generate leads.

Some of the best features offered by ClickFunnels:

  • Membership funnels.
  • Webinar funnels.
  • Payment funnels

And much more.


  • Explicitly designed to generate leads, nurture leads, and close leads.
  • Several pre-built funnel systems.
  • Free and paid training events hosted by leading marketers.

The inconvenients:

  • Compared to competitors, it offers less customization options for landing pages.
  • Building unlimited funnels will require high monthly fees for most small businesses.

3. Wix – Best for Beginners

Wix has millions of users worldwide for a reason.

The Wix platform makes it easy to start creating compelling websites and landing pages.

Additionally, Wix has the lowest learning curve on the list due to its highly intuitive drag-and-drop user interface.

The best part about using Wix is ​​the free pricing, which makes it the most viable option for users who want to get their feet wet.

Wix also integrates with over 50 payment solutions.

Additionally, if you focus on e-commerce, you can create e-commerce landing pages to promote exclusive offers and introduce new products.

Wix also offers heatmaps to help optimize user experience to increase your conversion rate.


  • Free to start.
  • Several predefined templates.
  • Several integration options.

The inconvenients:

  • Limited control for more advanced options.
  • Ads for the free option.
  • Domain name not brandable unless you are upgrading.

4. Conversion Kit – Best for Driving Email Signups

Convert Kit offers robust email journeys, but its landing page builder is also world-class.

Getting started is also free.

The templates are highly customizable and visually stunning.

Additionally, Convertkit offers thousands of images from a partnership with Unsplash.

Convertkit’s main selling point is the seamless integration of automation with third-party tools.

Additionally, segmentation tags can create systems to personalize messages to increase your conversion rate.


  • Free to start.
  • Thousands of images to use for free.
  • Several integration options.

The inconvenients:

  • A/B testing is limited.
  • The analysis can be more thorough.

5. Divi – Best for WordPress

Divi is a WordPress theme, so it’s easy to create an on-site landing page. The Divi page builder was built by Elegant Themes.

Divi offers an extensive library of high-quality templates, powerful content editing tools, a plugin, and a split testing optimization tool called Divi Leads.

Creating landing pages is essential, but iterative testing will increase your chances of success.

For example, a recent test conducted by Groove increased conversions on a landing page by 100%.

By using Divi Leads, you can build and test with little to no effort.


  • High quality models.
  • Flexible pricing options.
  • A/B split testing capabilities.

The inconvenients:

  • Divi has a learning curve due to all the features offered.
  • Limited support.

6. Instapage – Best for Agencies

Instapage is similar to Unbounce, offering highly customizable features for building landing pages.

Moreover, it offers 80 high-quality templates.

Whether you want to create a landing page from scratch or modify one of eighty templates, the drag-and-drop landing page builder offers powerful features, including:

  • A form builder.
  • Customizable widgets.
  • Integration possibilities.

Instapage also includes a handy feature called Instablocks.

Instablocks lets you create reusable landing page assets that you can import into any of your previous landing pages.

Agencies that need to create multiple landing pages for clients will find the Instablocks feature will help free up bandwidth.

Plus, heatmaps and A/B testing help improve conversion rate optimization.


  • Reusable pages.
  • Built-in heatmaps.
  • A/B testing.

The inconvenients:

  • Visitor Limitations.
  • Reports are limited.

7. Kickofflabs – Best for Promotional Campaigns

Kickofflabs is excellent for promotional efforts on landing pages.

You can dramatically increase your conversion rate by promoting contests on landing pages.

Contest CTAs have a 3.73% higher conversion rate than other CTAs.

Additionally, Kicklabs can set up viral giveaways, sweepstakes, and product launches with little to no effort.

Kickofflabs gives you the ability to control the following:

  • Pre-launch waiting list.
  • Bonus Entry Contest.
  • Ranking Gifts.

And much more.

The landing page builder is intuitive and requires little to no learning curve to set up promotions.

Launch Labs also offers an SMS option to extend your offline reach for giveaways.


  • SMS integration option.
  • Multiple contest options.
  • Pre-launch waiting list.

The inconvenients:

  • Pricing is expensive for high traffic websites.
  • Limited model options.


Depending on your primary goal for building a landing page, the platform you choose will have differentiated features.

There is no right or wrong answer as to which landing page builder you should use.

Each platform has strengths and weaknesses.

To weigh your options, consider your budget and business goals and which platform best suits your needs.

More resources:

Feature image: Griboedov/Shutterstock

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