The Best Email Marketing Software Platforms to Use for Your Business
Compared to other marketing channels, email marketing consistently delivers a higher return on investment. Plus, it’s fantastic for building communities and interacting with customers in a way that feels personal. However, without the proper infrastructure in place to manage your email marketing, you won’t be able to connect with your subscribers and customers in the way needed to promote engagement, grow those crucial relationships, produce more leads, and increase the sales.
Email marketing can benefit a number of industries, from retail to express new discounts and the latest product releases to businesses in entertainment industries such as streaming services like Netflix to announce new new movie additions and online casinos to announce new games to their game libraries.
In order to choose the perfect email marketing platform to get the results you need, compare the different features offered by each of the platforms on this list.
Omnisend is a complete email marketing automation platform that also serves e-commerce businesses. It gives you the ability to improve your newsletters and increase sales through segmentation, automated emails and SMS capabilities. To help deliver effective buyer engagements, it comes with pre-built automations for cart abandonment, welcome streaks, and transactional emails.
Omnisend offers a variety of features such as a library of templates to create professional emails without using code, a library of automations, segmented targeting, pop-ups and forms to help with lead generation, as well as reports and analytics to track sales and identify winning campaigns. .
ConvertKit is ideal for creative and e-commerce businesses. Its feature-rich user interface and sleek design make it an enjoyable experience. Signup forms, landing pages, email workflows, tagging systems, data management and list segmentation, personalization, automation, and many more features are included. ConvertKit also has advantageous connectors with other platforms producers and makers are used to using, such as WordPress, Woocommerce, PayPal, and Stripe.
ConvertKit offers a variety of features such as automating your sales funnel to automatically send content to subscribers, sell digital products with a specific tool, change a URL after sending an email, create personalized email marketing campaignsand also creating professional landing pages.
Due to its easy interaction with e-commerce systems such as Shopify, WooCommerce, and Magento, Drip is one of the most sophisticated email marketing platforms on our list and the perfect choice for e-commerce businesses. You can segment your email list based on a wide range of factors, including clicks, past purchases, email opens, and more, using eCommerce CRM data to develop personalized marketing.
The drip integrates SMS Marketing thus, giving it access to a niche that few email marketing systems do. SMS messages can be sent for a variety of purposes, including abandoned cart reminders and advertising incentives.
One of the oldest email marketing tools available is Mailchimp. It offers features such as email automation, data segmentation, templates, personalization, A/B testing, lead capture forms and integration with CRMs and is particularly well suited to novices and entrepreneurs.
Although it initially only offered an email-focused solution, the platform now offers so much more. You can create ads and sponsored landing pages, develop a free website, buy a domain, post on social media, and send physical postcards anywhere in the world.
With HubSpot, you can create personalized and engaging emails without any design experience. Its ability to be powered by HubSpot’s CRM gives you access to accurate customer information that you can use to personalize your emails, which is one of its most attractive benefits. You can also head over to its marketplace, where you can discover known patterns to convert, to further personalize your emails. The layout and other features, such as calls to action, can then be edited using its drag-and-drop editor.