Top talent managers, agents for game creators and esports pros
- Insider rewards the best talent managers and agents for gamers and streamers in 2022.
- These powerful actors help shape the careers of creators like Pokimane, MrBeast, and Jacksepticeye.
- Meet the people who spin and care for Twitch and YouTube stars.
The video game industry generates more revenue than the film and music industries combined, although it remains a niche sector in today’s entertainment landscape.
In 2021, video game revenue (including social gaming, PC and console gaming, and in-app advertising) was $214 billion, according to PwC.
And as game creators and esports pros watch their stars rise to power, talent managers help turn them into household names, overseeing all aspects of their careers — from brand deals and live events. to metaverses and real-world businesses.
“Over the next two years, we’re going to see more creators branching out into their own DTC products, as well as brands taking a longer-term approach to their partnerships,” said Alex Arrigo, founder of Nani Talent, an agency which exclusively represents female designers.
Managers and agents play a vital role in an industry with untapped potential and a unique ability to overcome macroeconomic challenges.
“In 2008, during our last recession, the gaming industry was one of the few that not only weathered the storm, but also experienced rapid and continuous growth,” said Tim Evans, co-founder and director of operation of Aftershock Media Group. “With many highly anticipated game releases already announced, I see this trend continuing into 2023.”
Managers and agents typically pocket a share of creators’ revenue in return for their advice, ranging from 10% to 20%, according to industry insiders.
In our third annual Power List, Insider recognizes some of the top managers and agents guiding the careers of esports players and competitors in 2022.
To form this list, we relied on a mix of our own reports, nominations from readers, and industry experts to narrow down the scope. We chose them based on their experience managing creators, their responsibilities and their influence on the industry.
Managers and agents are listed in alphabetical order of company name: