Why is Subarus so expensive right now?


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Subaru may not be known for its big discounts before the pandemic, but a shortage of chips has resulted in unusually high prices. While there may be incentives to help buyers save money, the fact is that a shortage of inventory makes Subarus particularly expensive and extremely difficult to find in stock.

At the time of this writing, Subaru has a 20-day supply of vehicles. This is based on Cox Automotive numbers and represents the estimated time it takes for a brand’s vehicles to sell on a dealership’s lot. For reference, it’s almost worse than Toyota (19 day supply) but slightly better than Honda and Kia (both 17).

Given that the industry average is currently 33 days, it’s safe to say that Subarus are hard to find. For example, a major online shopping site lists less than 1,500 Foresters for sale in the entire United States. At Timmons Subaru in Long Beach, Calif., Only 1 Forester is listed as being in stock now.

While there are Subaru incentives for buying and leasing, the company’s lease offers and finance promotions are generally not the best even under normal circumstances. For example, the Forester doesn’t have a rebate while an SUV like the Jeep Grand Cherokee now offers 0% APR financing for up to 72 months.

New car prices are heavily based on the relationship between supply and demand. However, being able to afford the MSRP could be a challenge. This is because the dealers are free to set the prices as they wish. This could mean having to pay some sort of dealership markup on the MSRP based on the dealer’s individual pricing policy.

If you can find a dealer willing to sell a Subaru at MSRP, that could be a win in itself for now. In some cases, it may be a good idea to make a deposit with a dealership to secure a reservation on an incoming car. Doing your research and choosing a good dealer near you could be one way to get the best deal possible.

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