Woocommerce Vs Shopify – Forbes Advisor

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When it comes to building an online store, WooCommerce and Shopify are the two main competitors in the ecommerce game. Between the two giants, there are around five million plus users made up of entrepreneurs and businesses that have made billions of dollars around the world.

If you are trying to decide between the two, how do you choose? Choosing a platform that suits your individual business needs is important in order to be successful in e-commerce.

While the details of these two platforms may seem endless, we’ve done some research to help you decide which platform is right for you. It’s important to remember that despite all the claims, no product is perfect. It is up to you to determine which factors carry the most weight in your decision-making process.

Whether your decisions are based on cost, user experience, customer support, or design, this article will explain the ins and outs of WooCommerce and Shopify. Read on to find out which platform is the best for building your online store.

WooCommerce vs Shopify: at a glance

These two platforms are the top contenders for the best ecommerce platform for a reason. We know they’re both used to building an online store with a user-friendly experience, but what do they really do? Let’s learn what these platforms are for.

How WooCommerce and Shopify stack up

While these two platforms may seem very different at first glance, they do share a few characteristics.

WooCommerce is basic without the bells and whistles (unless you add them yourself). It is customizable, allowing for a more creative interface. But with creativity comes a price, and that cost is the developer’s knowledge. Shopify is a more complete package for business owners who don’t want to bother with the technical side of the Internet.

One of the main reasons WooCommerce is the monster it is today is because it’s free. It’s automatically suggested when registering for an account with WordPress, giving new users an easy answer to get started. It’s important to remember that there is a learning curve with WooCommerce, and you will need to spend some time building the online store.

Shopify is easy to use from the start and can be optimized for search in just a few hours. Its downside is that it is less customizable than WooCommerce because it is a closed platform.

But these are not the only comparison factors to consider. Below, we’ll go into the details of each platform to help you decide which one is right for you.

Configuration and UX

As mentioned above, Shopify is designed for the general public, while programmers and designers will look to WooCommerce.

WooCommerce, by default in their case, has a much steeper learning curve for business owners. On the flip side, Shopify’s platform automatically walks you through a step-by-step setup process, and by the end, you’ll have a working site.

The Shopify dashboard is also easy to navigate. Adding new products to your list is an intuitive process, with an easy-to-follow guide showing the user the details to fill out next.

WooCommerce’s dashboard is easy to navigate and add products, but it’s not a subscription-based platform, which means you have to do an integration yourself before you can get started.

These include:

  • Obtain a domain name
  • Find a hosting account
  • WordPress installation
  • Find and install WordPress themes

It’s actually best done by someone who is comfortable with the platform and who knows which plugins to use.

If there was to be a winner for ease of use, it would be Shopify.

Designs and Themes

Once you create a Shopify account, you get immediate access to over 70 free themes, as well as several paid themes. These are polished and easy to implement.

It’s also easy to get carried away with the design elements. You can spend a lot to buy a theme from the Shopify store, but these are one-time charges.

WooCommerce offers hundreds of designs and themes that can be automatically programmed to be mobile friendly.

But it may take longer to ensure that your website design is clear and easy to understand, as all plugins have their own unique User Experience (UX) to learn.

If you are looking for a more personalized layout for your ecommerce site, it is a good idea to go with WooCommerce. But remember, you will need to be able to invest time and money in the development.

If personalization is your top priority, Shopify has premium themes ready to go right out of the box. Keep in mind; it means that you could share the same theme with multiple online stores.

We think it’s important to stand out from the crowd, and having the ability to customize your designs and themes means WooCommerce is a better choice for design.

Costs involved

Shopify has a 14-day free trial period, after which users will need to pay for a monthly subscription. The most basic plan starts at $ 29 per month, the next level starts at $ 79 per month, and the premium plan starts at $ 299 per month.

All of these plans include SSL as well as web hosting. SSL is the standard technology for maintaining a secure Internet connection and protecting all sensitive data.

If you want your own domain name without the brand name (i.e. Shopify) in your URL, it costs an additional $ 14 per year.

Entry-level plans allow two users per account, although they do offer unlimited product and storage space. But that doesn’t include the use of third-party tools and add-ons built into the platform.

Keep in mind that there is a sliding scale for transaction fees. With the basic plan, you are charged a fixed fee of 2.0% for all transactions, while the high end reduces this amount to 0.5% on transactions.

Depending on the volume of sales you are dealing with, it may help to keep more of the overall profits from your deals.

WooCommerce offers a free initial service. But you will have to pay for additional services like domain name reservation, SSL certification, and one of the many WordPress hosting accounts.

The costs for these services may vary. Accommodation can be anywhere between $ 5 and $ 30. Buying a domain name can cost an average of $ 9 per year. SSL certificates cost between free and $ 100 per year. SSL keeps your website secure, which in our opinion is a high priority and definitely worth paying for.

Depending on how you mix and match your third-party apps for WooCommerce, you can build a website for quite a low cost. Keep in mind that you can end up paying for multiple plugins for various reasons namely SEO plugins.

With cost-based factors so variable, determining which platform is best for you may depend more on features than actual price.


While both platforms offer some sort of support, Shopify has a much better system.

The Shopify customer service team can be reached 24/7. They are able to give you a fixed solution to your problem as it is running on a closed platform which helps to better document user errors.

WooCommerce’s open platform allows anyone to integrate add-ons. Unfortunately, this means that it is impossible for their support team to have a solution for every issue that arises.

But if you are using WooCommerce, it is unlikely that you will need someone’s help.


If you want your website to be discovered on Google’s Search Engine Results Pages (SERPs), you need to plan for Search Engine Optimization (SEO).

Shopify has a built-in SEO plugin and helps with basic SEO practices like meta info and site copy. It’s also important to note that Shopify sites load faster, on average, compared to WooCommerce sites. This can give your site even more juice in the Google rankings.

WooCommerce is integrated with WordPress, which is a blogging platform. It also allows users to edit body content, URLs, meta descriptions, alt tags and other elements on the page with amazing SEO tools.

This means that WooCommerce is better for those looking to rank well on Google.

Direct delivery

When you start an ecommerce site, you need to make sure that your customers get what they ordered. It means integrating delivery providers into your website.

Shopify has several popular vendors who will deliver your goods. The costs involved may vary, as well as their own monthly membership fees or one-time costs. But you are limited to Shopify plugins.

WooCommerce lets you browse through hundreds of options and decide what you need. For example, if you are a small business with one or two deliveries per month, you might be interested in an item delivery rather than a monthly subscription.

So if you are looking for a custom delivery solution just for your business, we recommend WooCommerce.

Conclusion between WooCommerce and Shopify

Every business has its own set of unique requirements that must be met. And if you plan on making a smooth transition to the world of ecommerce, you’ll want to choose the platform that best suits your needs.

Shopify is the choice for your business if you want an all-in-one platform for your e-commerce store that gets everything up and running fast while providing plenty of easy-to-use features and apps. Plus, a great support team is waiting to help you with any issues, along with plenty of onboarding options.

WooCommerce is for you if you already have a WordPress site or are planning to start one and want to take more control over your online store or have the time to devote to the design details on this platform. It is highly adaptable, serves better SEO purposes, and can be expanded considerably.

Ultimately, it’s up to you to decide what your business needs and wants.

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