WordPress.com Ends Recent Pricing Experiment and Reverts to Previous Model – WP Tavern
WordPress.com has ended the pricing experiment it started in early April. The company announced today that it is bringing its pricing structure back to the previous model, which offered five plans, including the free tier.
A few months ago, WordPress.com reduced its pricing plan from five to just two plans (free and a Pro plan at $15/month) as a major unannounced change, reducing free storage limits and imposing a cap. of traffic. After nearly two months of overwhelmingly negative feedback, the company added a new $5/month Starter plan to bridge the gap between Free and Pro, but even that entry-level plan didn’t remove the ads.
The changes did not sit well with users, and many of them announced their intention to move away from WordPress.com to new platforms. The company says it was responding to feedback by reverting to the previous pricing model, but after 15 weeks of running the experiment, it likely had enough data to force the decision.
“As we began rolling out our new pricing plans a few months ago, we took note of the feedback you shared,” Automattic VP of Content Michael Pick said in the new announcement. pricing. “What we heard is that some of you missed the more granular flexibility of our previous plans. Also, the features you needed and the prices of the new plans weren’t always right for you.
WordPress.com has also emailed its customs regarding the availability of add-ons for a la carte upgrades for features such as access to premium themes, ad removal, and custom CSS. In particular, it lacked an add-on for storage upgrades, which several customers expressed in reviews that they were eager to have.
Customers reacted positively to news of the price return, and many thanked the company for taking their feedback seriously. WordPress.com has confirmed that customers who upgraded to previous Starter and Pro plans will be able to stay on those plans indefinitely with auto-renewal if they wish.